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With a plethora of fonts at our fingertips, it's easy to forget that typography's really a fine art. Here are some tips on what's in a typeface so you can get the most out of your type design.
Fonts vs Typefaces: A font is a set of characters in a particular weight and style. A typeface is a family of fonts.
Kerning vs Tracking: Kerning changes the space between two individual letters. Tracking alters the space between letters in a larger string of text, such as a paragraph.
Sans Serif: Fonts like Helvetica and Arial have no serifs, so they're called sans serif fonts. See example below.
Serif: Serifs are the hats, or strokes, that adorn the tips of letters. Times and Palatino are Serif fonts. See example below.
Point Size: Font sizes are measured in points. A single point is about 1/72nd of an inch.
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Cap Height: The height of a capital letter in a given font.
Leading: The space from baseline to baseline between lines of type. This is measured in points.
Baseline: The invisible line on which type rests. See example below.
Descender: The portion of a character that dips below the baseline. See example below.
Mean Line: The height of all lowercase letters. See example below.
X-Height: The distance between the baseline and the mean line in a letter.
Ascender: The portion of a character that rises above the x-height. See example below.
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